Design Portfolio
and Marketing Cases

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="Achieving 300% ROI and Less Than €1 CPL in Facebook Ads"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sri Sri Tattva Europe B.V. (Germany)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="300% ROI, Lead cost less than 1€, Conversion rate 30% up and extra 9.900€"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="2019"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650549542622{margin-bottom: 0px !important;}"]SST Germany had a vast inventory of unique, high-quality Ayurvedic products but struggled to expand its reach beyond their existing customer base. They wanted to increase their customer base and educate people about their services, but previous marketing strategies had limited success.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Growth Opportunity"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650549670117{margin-bottom: 0px !important;}"]To help Sri Sri Tattva Germany achieve its objectives, we developed a marketing funnel and created an in-person lecture that invited prospects to attend. During these lectures, we provided valuable information and education about Ayurvedic products and services, using marketing and sales scripts to effectively convince prospects of their value. Our strategy included Facebook Ads, email marketing, social media marketing, and content strategies designed to decrease CPL and increase conversion rates.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650550262199{margin-bottom: 0px !important;}"] We worked together to identify the best topics for the lectures, creating a few personas for our target audience. We also tested different lecture formats and scripts until we found a type that could attract potential customers, educate them on the products and services, and convince them of their value. We used Facebook Ads to promote the events in multiple cities, with an initial investment of €110 per event. Over five months, we held 38 successful events throughout Germany, with an average of 30 attendees and a 10% conversion rate. Each conversion meant a paid consumer in the value of €110, meaning that on average, per event, we had a return of €330. Our strategy enabled us to achieve 300% ROI based on the Facebook Campaigns. We also managed to decrease event costs through partnerships and provide an upsell to customers, ensuring profits. Along with Facebook Ads, we added email marketing and free resources, which helped increase attendance rates to up to 30%. Our average cost per attendance/acquisition was €3, and we paid less than €1 per lead. This generated an extra €9,900 in revenue from 90 new customers. The success of our strategy led to the expansion of the company's services to five new cities in the south of Germany, enabling the company to scale up and increase customer lifetime value. [/vc_column_text][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="784"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="large" image_overlay="" image="1281"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1283"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1284"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="5.125rem" height_on_tabs="3rem" height_on_mob="3rem"][vc_column_text]

For reasons of business secrecy, certain data above had to be blurred/not shown.

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_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" author="Kim Hartman, Sales - Maastricht, The Netherlands" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]